Local operations. International approach.Havana · Cuba
Market entry · Sales · Distribution

Bring your products to Cuba.

A foreign manufacturer should not have to build an entire Cuban commercial organisation simply to enter the market. CubaTradeX structures the route from assessment to expansion.

The ten-step route

  1. 01

    Market Assessment

    Category demand, customer profiles, channels and competitive context.

  2. 02

    Regulatory Assessment

    Product-specific requirements, licences and authorisations that apply.

  3. 03

    Commercial Strategy

    Positioning, pricing structure, channel plan and volume expectations.

  4. 04

    Import Structure

    How the product is brought in, through which authorised channels and documentation.

  5. 05

    Warehousing

    Facility identification, receiving procedures and storage planning.

  6. 06

    Technology & Systems

    Inventory, CRM, order management and point of sale.

  7. 07

    Sales Team

    Recruitment, training, territory allocation and supervision.

  8. 08

    Distribution

    Route planning, customer development and delivery coordination.

  9. 09

    Market Launch

    First shipments, first customers, first territories.

  10. 10

    Expansion

    Additional provinces, channels and product lines.

Services are provided subject to applicable licences and authorisations, through appropriately authorised entities and channels, and depending on the applicable Cuban regulatory framework.

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